The Three Sacred Treasures (2)

***

A little while back in time.

A few months before the quarterly earnings presentation where I introduced statins.

President Gustav voiced his concerns about statins.

“Director, about this drug called statin. Will it really make money? How can we convince the public that they need it?”

The question was how to sell statins.

“I see. That certainly is a problem. People won't feel that they need statins.”

“To be honest, I understand the medical benefits of this drug, but I can't quite……feel why we need to use it.”

People have to need a medicine for it to sell.

For quinine to sell, people have to fear malaria...