132 The Market's Potential for Expansion

I have memories of my past life.

If I had to name one difference between my past and present lives, it would be that no male idol has achieved overwhelming success overseas.

Even if RPS succeeded in America, the extent of that success didn't match what it had achieved in my past life.

In other words, unlike in my past life, a large K-pop fandom never formed in America, so the trickle-down effect never reached the generations below it.

The size of the market and the diversity of the cultures being targeted lead to more distinctive results.

A situation arose in which we had to create songs that would appeal not only to Korea but also to overseas markets.

To that end, they gathered composers from around the world and created songs using the financial power earned through their enormous fandoms.

It was only natural for the overall quality and diversity of songs in the industry to increase dramatically in the process.

This trend should have begun in earnest at this point, but because the K-pop industry failed to receive much of a response in the West, little changed.

People call today's idols the fourth generation, but musically, they're barely any different from the 3.5 generation...