135 Promotion

Entertainment companies roll out their promotions in stages.

Blue Sky Entertainment wasn't some shitty small-time indie company, either, so it had already laid out a step-by-step plan to promote Seo Si-yeon's second album.

Although Seo Si-yeon wasn't an idol, the source of her popularity was ultimately similar to that of idols.

Admiration and support for a girl who sang well and was cute.

That, ultimately, was the essence of fandom.

That was why Blue Sky Entertainment planned to promote Seo Si-yeon's album using the same methods it normally used for its other artists.

Various YouTube appearances, outdoor advertisements, and concept-photo releases.

And afterward, short challenges to spread virally through short-form content.

“All of that is fine, but please consider the title track's genre.”

The album's title track, “It's Me,” plainly carried a retro sensibility...