Chapter 68Premium
In truth, the WMA isn't a particularly familiar awards ceremony to the Korean public.
To begin with, ordinary people who simply listen to music don't pay attention to awards ceremonies, nor do they seek out ceremonies that aren't broadcast on terrestrial television.
They simply hear a brief mention in the news, or see someone accepting an award or performing onstage thanks to YouTube's algorithm.
Even so, the WMA is important to people working in Korean popular music.
In fact, the Korean Music Awards carries slightly more prestige.
The difference isn't enormous, but the Korean Music Awards, being sponsored by a government agency, is naturally more credible and more highly regarded.
Even so, the WMA is important. It might even be much more important than the Korean Music Awards.
That's because it has so many viewers.
Several times as many as the Korean Music Awards—perhaps even dozens of times as many.
The reason was its overseas audience...
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