Tie-up (tie-up).
To define it, a tie-up is the insertion of a song into a television program, such as a drama or anime, to promote a newly released song.
Although tie-ups exist in Korea as well, they are particularly widespread in neighboring Japan.
To the point that any top singer is bound to have at least one song tied to a popular anime.
In Japan, nearly dozens of anime series are released every season.
Most of them use tie-ups for their opening and ending songs, creating an enormous amount of demand.
Of course, many also use voice actors as their vocalists, so the demand isn't quite that high, but there is still undoubtedly plenty of it.
“Huh? A tie-up?”
That was why even a newcomer like Mikansei, who had only produced one hit and had nothing else to her name, received a tie-up offer.
‘Even so… this is a little strange.’...
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