Chapter 59
Daeun returned to the Conference Room, her expression notably brighter, indicating that her call had gone well.
“I talked to the agency, and they said it’s possible if we just adjust the scheduling time.”
“How much of an adjustment are we talking about?”
“They said 24-hour Scheduling isn’t realistic due to existing advertisements, so they suggested splitting the time slots, focusing on the Golden Time instead.”
Daeun handed me an Advertisement Schedule that looked like it had been handwritten during her call.
“So, I put together a schedule arbitrarily… please take a look.”
I took it and checked; it was densely packed, primarily around commute hours.
The morning slots were from 6:30 AM to 11 AM.
The evening slots were from 4 PM to 8 PM.
It was definitely the Golden Time, with high foot traffic and exposure to various age groups.
I inwardly admired her work and glanced at Daeun, whose eyes met mine as she looked at me with a proud expression.
The atmosphere in the Conference Room suddenly became awkward.
But Daeun quickly composed herself, cleared her throat, and spoke to me.
“The time slots are good, right…?”
“They’re perfect.”
“Right? I guess because the Advertisement Unit Price is so high, most of the Electronic Display Board Advertisements are empty during those times.”
The Advertisement Unit Price wasn't really a concern.
The high Advertisement Unit Price wasn't a big problem.
If it worked well, the power of Golden Time could generate an Advertising Effect far exceeding the money invested.
“Don’t worry about the unit price; just prepare a good quotation and send it our way.”
Daeun nodded, her face beaming.
“I’ll send it as soon as possible!”
D-7 until the Reverse Arcadia Korean Server Launch.
Jaehyeon was heading to the Subway to meet a friend he hadn't seen in a long time.
They had originally planned to meet last month, but their schedules kept clashing, so they were only just now getting together.
Honestly, he was tempted to postpone it again out of laziness, but with the Reverse Arcadia Korean Server Launch just a week away, he couldn't.
From Jaehyeon's perspective, the Korean Server Launch was a day to seize the opportunity, so he had to row hard.
If he didn't meet his friend now, he wasn't sure when he'd get another chance.
Reluctantly, he hurried his steps and arrived at the Subway Station Entrance.
As he descended the stairs, a Poster Billboard on the wall caught his eye.
Normally, he would have passed by a poster billboard without a second thought.
But today, he couldn't just ignore it as usual.
An advertisement plastered in the center of the Poster Billboard had captured his attention.
It was an ad featuring a Bishojo with familiar two-toned hair, deformed into an SD character, with a sullen expression, holding a sign that read ‘Grand Open’.
It was Henrietta.
‘Why is a Reverse Arcadia advertisement here?’
It was the first time in his 29 years of life that he had seen such a sight, leaving him dumbfounded.
He had never imagined seeing a Subculture Game advertisement featuring Bishojo at a Subway Station.
However, he quickly regained his composure, took a picture of the poster billboard with his smartphone, and then headed towards the ticket gate.
If he had had enough time, he would have leisurely admired the advertisement, but his appointment was fast approaching.
He had no choice but to set aside his disappointment, pass through the Ticket Gate, and descend to the Platform.
He thought he would take another look on his way home.
But as soon as he reached the Platform, those thoughts melted away from his mind like snow.
The reason was… the situation on the Platform was so shocking that it made him forget the Poster Billboard entirely.
The Platform Screen Door and walls were densely covered with Electronic Display Board Advertisements.
These Electronic Display Board Advertisements, just like the Poster Billboard he saw at the Entrance, displayed advertisements for Reverse Arcadia.
Moreover, the ads on the Electronic Display Board Advertisement felt full-fledged, a stark contrast to the simpler Poster Billboard.
Unlike the Poster Billboard, which only featured Henrietta, the Electronic Display Board Advertisement showcased different characters on each board, captivating people's attention.
It was truly a tsunami of Bishojo, an overwhelming sight on the Platform.
Jaehyeon, witnessing this spectacle, was speechless.
Even though Jaehyeon was a professional who made a living from art, he couldn't have imagined witnessing such an overwhelming sight.
Then, he suddenly came to his senses and looked around, and it seemed even the citizens were speechless at this overwhelming flood of Bishojo.
Everyone was half-entranced, either looking at the Electronic Display Board Advertisement or taking pictures with their Smartphones….
Eventually, Jaehyeon couldn't resist and pulled out his smartphone to start filming the platform scenery.
Then, he uploaded the photos to the Gallery (Online Community) along with a post.
[Nickname: ㅇㅇ]
[Title: Any Ri-gaelers living in Seoul?]
【Photos of a Subway Platform covered in Reverse Arcadia ads】
I just came to take the Subway, and the Platform Electronic Display Board Advertisement is completely covered in ads Are other stations like this too?
Everyone on the Platform with me was completely stunned, just staring at the adslol.
Wow, it feels so good to see our game's characters everywhere, but it also feels like a Deokming-out, so I'm super embarrassed hahaha
[Comment List][Newest]
-Holy shit, where is this? Crazy, lol
LSeoul Station
-Ji Hojin, this crazy bastard! Hahaha He really sharpened his sword for the Korean server launch.
Recommendations and comments piled up as soon as he posted.
Just as he was about to smile contentedly at the overwhelming outpouring of interest and read through the comments, a cheerful melody and an Announcement reached Jaehyeon's ears.
[The Incheon-bound Train to Incheon is now approaching.]
At the announcement that the train was approaching, he instinctively turned his head towards the incoming train, and at that moment—
Jaehyeon froze on the spot.
The sight of the train approaching him, no, approaching the Platform, was beyond imagination.
*‘W-what is this…?’*
First, the exterior of the approaching train had One-on-one Henrietta Illustrations in various poses.
Inside the train, the image of a City turned into Ruins was a Wrapping Advertisement, plastered everywhere in the Train Car Interior.
And upon closer inspection, even the unwrapped seats had Reverse Arcadia Illustrations.
Jaehyeon, who had been staring blankly at the overwhelming interior, instinctively pulled out his Smartphone again.
His instinct, driven by the desire for a viral post, was screaming at him to capture this sight.
After filming for a long time, surrendering to his instincts, he finally began to notice the people around him.
“Wow, what in the world is this….”
“Is this some kind of event?”
Most of the passengers who boarded with him were equally surprised, talking to each other, looking around frantically, or taking pictures.
Despite the Bishojo Illustration and Ruins-concept Wrapping Advertisement that might normally cause aversion, everyone seemed to be more amazed by the unprecedented and overwhelming sight.
*‘Enson really went all out….’*
He inwardly admired it and pulled out his Smartphone to enter the Gallery (Online Community) again.
He couldn't keep this fact to himself.
He uploaded the photos of the Subway Interior Wrapping Advertisement he had just taken to the Reverse Arcadia Gallery, and thanks to Jaehyeon's photos, the Ri-gael was once again abuzz.
***
Subway Advertisement, Day 6.
The day before the Korean Server Launch, monitoring the Communities, I could definitely feel it.
[Nickname: ㅇㅇ]
[Title: EnsonGT, how much money did these bastards spend?! Whoa!]
【Image of collected Station-specific Electronic Display Board Advertisement certifications】
After checking it seems that advertisements are placed throughout all 지하철역 in Seoul.
【Image of Seoul Subway Map with checked stations】
When only the certified stations in the gallery are checked, half of Seoul's subway stations are includedhahaha
How much money did these bastards spend on advertising? Whoa.
[Comment List][Newest]
-Wow, holy shitlol Seeing them all together is no joke
-These bastards must have made a ton of money in Japanhahaha
==
[Nickname: ㅇㅇ]
[Title: It seems they also put wrap advertising on the Subway Train Cars?]
【Photo of the wrapped Train Car Interior】
Subway Wrapping Advertisement. I thought this was only possible in Japan, hahaha
They just went and slapped it onhahahaha
These bastards are really crazy! Hahahahahaha
[Comment List][Newest]
-Wow, holy shit, look at the qualityhahahahaha
-It's awesome, but isn't this going to make the newshahaha
It's already in Internet Articleslol
-Honestly, I'm a bit nervoushahaha
==
[Nickname: ㅇㅇ]
[Title: Real-time Twitter Ranking...JPG]
[Trend Ranking]
1. Reverse Arcadia
2. Subway Advertisement
3. Subway Advertisement Title
4. Electronic Display Board Advertisement
5. Henrietta
Normally, Twitter has a lot of detractors, so Male-oriented game topics rarely appear in the Search Term Popularity Ranking.
But is it perhaps because the scale of this advertisement is so overwhelming? There's nothing but talk about our game on Twitter.
Those detractors are especially full of spite, complaining about sexual objectification and discomfort with exposure, but the current momentum is so strong that they're all being buriedhahaha
Honestly, it felt so refreshinghahaha
[Comment List][Newest]
-If it's being talked about like that on Twitter, the Advertising Effect must be insanehahaha
-Burphahahahahaha
-What happened to the Detractors after their talk got buried?
LIdk. They say they'll report it or whateverlol. But will it work?
==
‘It’s definitely worth the money spent.’
The Subway Advertisement campaign cost a typical mobile game's entire year's marketing cost.
The scale was so overwhelming that it could have easily been criticized as Advertisement Pollution, but perhaps because the ads were concentrated only during the Commute Hours Golden Time, public reaction was more positive than expected.
Thanks to this, the number of pre-registrants, which had been hovering around 600,000, had now surpassed 700,000 and was nearing 800,000.
Of course, there were a few opinions expressing discomfort with such advertisements being placed in Public Facilities used by an unspecified number of people, but….
Having completed the final Monitoring before the launch, I stretched my stiff body and left my Personal Office.
The Studio Office was empty, with lights half-off, as all Team Members had left on time the day before the launch.
Since I had no intention of leaving today, I walked to the Pantry, silently wishing.
The launch would go off without a hitch tomorrow.