Chapter 32Premium
The most important thing about running a YouTube channel seriously is understanding trends.
Trends. The trend on YouTube these days is "Shorts."
YouTube Shorts appeared to compete with TikTok and Instagram Reels, mobile-focused video platforms that have been rapidly rising in popularity.
One thing that makes YouTube Shorts unique is its resolution.
You have to create and upload videos optimized for phones, with an aspect ratio of 3:4 or 9:16—that is, somewhere between 9:16 and 12:16.
The most important thing about Shorts is this.
The videos can't be longer than a minute, and you can't skip them.
That means a lot. Before, viewers could skip around and pick out only the parts they found interesting. Now, if something is even a little boring for too long, they move straight on to the next video.
In other words, you have to show them something entertaining fast—in under a minute.
"How do other people do it..."...
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