Kkyu (2)

Viral.

An adjective derived from “virus,” meaning something spreads or is transmitted like a virus.

In marketing, it was close to word of mouth.

At the same time, there was also the meme.

A trend built around a particular joke or event that originated on the internet.

And what were the defining features of these two things...?

They spread for no particular reason, couldn't be stopped even if you tried, and only spread more fiercely if you tried to stop them.

On Ryan Spencer's channel, at first he thought the meaningless garbage comments were spam and started deleting them.

He also blocked the accounts posting those comments.

But the backlash only made the trend stronger...