Success and Concerns

The eventful year of 2020 passed, and the new year of 2021 arrived.

With the new year, both good news and bad news arrived. First, the good news was…

Kyosoba Musume was exceeding my expectations.

It wasn’t that I had set the Expected Commercial Success low.

Considering it would be more successful than Kyosoba Musume Before Regression, I set the Expected Commercial Success even higher, but it far surpassed even that.

As I pondered the reasons why Kyosoba Musume was successfully exceeding my expectations, a few points came to mind.

First, unlike Kyosoba Musume Before Regression, the build-up had successfully concluded.

Kyosoba Musume Before Regression was also built up through Media Mix like ours, but our side’s response was overwhelmingly superior.

Furthermore, Kyosoba Musume Before Regression had not implemented the Wagon Advertisement, which was a core pillar of game promotion.

Ultimately, it seemed these marketing differences created the difference in success...