The Power of the Wagon Advertisement

The advertising effect of the wagon advertisement was remarkable.

No, 'Remarkable' wasn’t even enough.

Given the cost, it was almost like Endless Manna.

The Event Hosting Cost for this Wagon Advertisement Event included the rental fee for Gracie the horse, the Production Cost for the LED-equipped Advertisement Wagon, and other miscellaneous expenses.

It was cheaper than the Marketing Agency Fee for a typical Advertising Agency’s single day, yet the Advertising Effect was a World of Difference.

Apart from the Event Hosting Cost, it spread through word-of-mouth without a single penny being spent.

As it became a buzz online through word-of-mouth, it was only natural for media companies to take an interest.

After all, during the coronavirus situation, Offline Events and festivals were being canceled one after another, leading to a shortage of news content.

Thanks to the perfect alignment of timing and circumstances, we achieved the maximum Overwhelming Impact and Advertising Effect.

However, there was one thing I hadn’t anticipated, and that was the popularity of Gracie, the horse we recruited for the Wagon Advertisement...